In Episode 6, Chris, Shashi, Bill and Phil are joined by Jim Sevier, author, speaker and Sales & Marketing Coach, to talk about all aspects related to the customer journey and how companies today need to actively manage that experience and that relationship.
Among the topics covered: - How do Sales & Marketing, Customer Experience and Customer Relationship Management relate to each other in the modern enterprise? - How do traditional companies deliver on customer experience and how is that different from digital companies? - What role does technology play in managing the customer? - What is the future of push vs pull marketing and sales? - What does the future of customer experience look like?
Jim Sevier specializes in delivering "Sales as a Service" to companies of all size, coaching and directing their sales forces to maximize results.