Better Technology helps you do more with less
This area of business technology is the most misunderstood. The purpose of a web site is to deliver engaging and relevant content. When you deliver it to your audience on a consistent and timely basis then you are using your web site as it was intended. The reason you do this way is to monitor who interacts with it. That information is worth it’s weight in gold.
The most valuable commodity in sales is TIME. Your selling effort must therefore be maximized to the fullest extent. Using sales automation technology will allow you to track and update activity in real time. It will send you reminders and help you manage the opportunity from lead to paying client. Most of all it will do it FOR YOU.
We live in the age of “Digital Transformation” and it is in your marketing efforts that this will pay the highest dividends. Marketing is your attractant like pollen is to a bee. Marketing technology will ensure that your content (flower) is the right color to attract the most interaction (bees). The best advice I give you is this: Your marketing should target a very specific audience because in a one-size-fits-all world, nothing ever really ends up fitting anyone.