attracting better opportunity is the result of better strategy
Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your selling effort, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.
Time is the most valuable commodity for a salesperson. Creating an efficient and effective process for sales will ensure uniformity of the information that is being collected. That uniformity will allow you to better gauge the quality and acceptance of your messaging and provide the analytics so that you can continually improve it.
How much gravity does your narrative have? How much does your narrative attract potential customers and how important and urgent is it? Engaging narratives invite participation and set the direction of the conversation. They turn your “story” into actionable information and knowledge.